Posting your Skype name and phone number to your web site can add value to your online presence.
Many clients will prefer using Skype as a method to contact you, rather than using e-mail or voice mail messages.
Skype’s screen sharing function can be especially useful, allowing you to use the cursor as a pointer to indicate areas on the screen with ease, rather than having to describe to your clients where to go on a web site; no more long, tedious directions like “Okay, now scroll down to the bottom of the page, look to the right and click on the arrow that says ‘click here.’”
With Skype screen sharing, your client can see on their screen the same information that you are seeing on your screen (and vice versa, if you like). You can also browse through e-mails, Word documents, PowerPoint presentations — anything that you can access on your own computer — and discuss it with your clients in real time, using the cursor to highlight areas of interest.
Instant message is also available for clients who prefer it.
With Skype video, you also establish more personal relationship with your long-distance clients, and build a sense of trust that will lead to long-lasting, stable client partnerships.
