Logo design may look simple, but it’s not as simple as it looks
The trick is to create something that contains the name of your company in a form that is distinctive, easily recognizable, and flexible; be sure that whatever you develop with your logo designer can be read at a height of no more than 100 pixels and a width of no more than 180 pixels.
Beware the logo designer who brings to you a large, intricate design that looks terrific on the screen when sent to you by e-mail, but does not play well when reduced to the size necessary for a web site.
A large logo design will rob your entire web site of the space needed to display your text, dominating the screen and making it difficult, if not impossible, to use the screen space in an efficient manner. Not only will your design appear lopsided, you will be forced to assemble the navigation structure around the logo, and possibly end up with a web site that is difficult for users to navigate.
Computer monitors presently only display images at 72 dpi, so the amount of detail that you see in the large-sized version of your logo may not be discernible at a height of 100 pixels. Worse, you may end up with mush after the image has been reduced in size and optimized.
As an exercise, just click the picture below and see what real logos are, you will still recognize who they belong to even if there are small… modifications.
Very well written post. It will be valuable to everyone who uses it, including me. Keep up the good work – looking forward to more posts.
Thank you Brittaney! Please come back to our blog whenever you wish.